When a local church set out to grow its congregation and better serve its community, it faced a common challenge: how to connect with new movers in a way that felt genuine, personal, and welcoming.
Here’s how a thoughtful outreach strategy, powered by Welcome Wagon’s tools, helped them bring in multiple new families every month—and build long-lasting connections in the process.
The Challenge: Reaching New Movers in a Meaningful Way
The church knew that new movers were a prime audience—people seeking community, new routines, and local involvement.
But simply being visible in the neighborhood wasn’t enough. The leadership team needed a targeted way to identify and connect with new residents, with messaging that invited—not pressured—them into the church family.
The Solution: A Strategic, Multichannel Outreach Plan
To make a lasting first impression, the church partnered with Welcome Wagon to implement a tailored outreach campaign to connect with new movers.
The approach included:
- New mover gift book with helpful resources and messaging
- Follow-up booklet to stay top-of-mind in the weeks that followed
- Strategic distribution list to ensure only verified new movers received the materials
The Results: Real Growth, Real Connections
This campaign consistently brought in 6–8 new families every month, expanding the church’s reach and strengthening its mission.
Key Metrics:
- New Families Monthly: 6–8
- Average Response Rate: 4%
By targeting the right people at the right time—with the right message—the church created a welcoming path for new families looking for community.
Want Similar Results?
If you’re a church or local organization looking to reach new residents and grow your community, Welcome Wagon can help.
Call us: 800-779-3526
Email: hello@welcomewagoncore.com
Let’s welcome new families—together.
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
